How is my ranking determined?

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So... I'm pretty confused. Halo 5 has monthly ladders that reset, with different rankings for each game mode. I get that. Your ranking is calculated after you play 10 games in a specific playlist for each month, and continually updated after that. That's pretty normal.

My question deals with how exactly these ranks are determined... It seems to be supremely inconsistent. I've had times where I won almost all of my first 10 games while performing well... only to end up in Gold. Other times, I've lost many of my games and done not so great and ended up in Onyx (the best league). Ranking updates after each match seem similarly confusing. What factors go into determining my matchmaking ranking?

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How is ad rank determined?

In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword's Quality Score. All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking.

Which factors does Google use to determine your ad rank?

Every time someone does a search that triggers an ad that competes in an auction, we calculate an Ad Rank. This calculation incorporates your bid and auction-time measurements of expected CTR, ad relevance, and landing page experience, among other factors.

How do I get a higher ad rank?

Here are some of the best ways to improve your ad rank that don't require raising bids.
  • Quality Score and the Ad Rank Formula.
  • Use Search Terms as Keywords.
  • Work on your Ad Relevance.
  • Use the Keyword Tool.
  • Work on Improving your Website.
  • Include Main Keywords in the Meta Tags of your Website.


    • Can I see my ad rank?

    There is no indicator of Ad Rank in your Google ads account that shows its performance as you see with keyword Quality score. Google ads doesn't disclose that number. But, the hope is not lost. There are a few ways to gauge your performance yourself.


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